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Media Relations

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While we excel at traditional media relations, Germinder & Associates also prides itself with behind ahead of the curve. This means we not only work with traditional outlets, but also with new media to provide our clients with the most successful campaigns. This multi-pronged approach gets you the results you are looking for!

Media Relations Work

Wyeth Animal Health

Germinder & Associates created a public awareness campaign for Wyeth Animal Health, a sister company of Fort Dodge Animal Health, regarding their West Nile Virus vaccine for horses. The company markets vaccines to veterinarians in the companion animal, large animal and equine sectors of veterinary medicine. As the first Canadian company to license a West […]

Healthy Cats for Life!

Germinder & Associates created “Healthy Cats for Life!,” a public education campaign sponsored by the American Association of Feline Practitioners and Fort Dodge Animal Health, to elevate awareness of feline health issues with the public and increase wellness visits for the 90 million owned cats in the U.S.. The campaign focused on helping cat owners […]

Fort Dodge Animal Health

Germinder and her respective teams provided strategic counsel, public relations and Internet communications services to Fort Dodge Animal Health over a ten year period to vice presidents, several marketing directors and product managers during a transitional period of growth for the company and rapid changes in the veterinary profession. A core service was providing an […]