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Strategic Counsel

We are public relations experts with decades of industry experience.

We can help your company create an all-inclusive approach, melding together PR strategies, advertising, marketing, web and social media presence. We work with your team from project inception to ensure the highest level of response from your target audience is achieved.

Strategic Counsel Work

Wyeth Animal Health

Germinder & Associates created a public awareness campaign for Wyeth Animal Health, a sister company of Fort Dodge Animal Health, regarding their West Nile Virus vaccine for horses. The company markets vaccines to veterinarians in the companion animal, large animal and equine sectors of veterinary medicine. As the first Canadian company to license a West […]

Healthy Cats for Life!

Germinder & Associates created “Healthy Cats for Life!,” a public education campaign sponsored by the American Association of Feline Practitioners and Fort Dodge Animal Health, to elevate awareness of feline health issues with the public and increase wellness visits for the 90 million owned cats in the U.S.. The campaign focused on helping cat owners […]

Fort Dodge Animal Health

Germinder and her respective teams provided strategic counsel, public relations and Internet communications services to Fort Dodge Animal Health over a ten year period to vice presidents, several marketing directors and product managers during a transitional period of growth for the company and rapid changes in the veterinary profession. A core service was providing an […]