Category Archive: Marketing & PR
Germinder Named Dog Writers Association of America Agency of Record – Goodnewsforpets Will Be Third-Party Digital Platform
(New York – August 31, 2015) – Germinder & Associates is pleased to announce the agency has been named agency of record for the Dog Writers Association of America (DWAA). The agency was named agency of record for the Cat Writer’s Association of America earlier this year. Both organizations were the first media partners for Germinder’s seminal website Goodnewsforpets.com and now the Goodnewsforpets digital platform.
“Germinder’s agency founder Lea-Ann Germinder has a long history of supporting the DWAA and its members. Now we are thrilled to have her full agency support and the Goodnewsforpets platform to promote our programs and reach potential members and sponsors about our organization, “ said Ida Estep, DWAA President.
The venerable DWAA was founded in New York City in 1935 and is well known in the publishing world for its Maxwell Medallion awards, named after the late AKC judge Maxwell Riddle. The finalists and award recipients along with special award honors are announced on the Sunday prior to the Westminster Kennel Club Dog Show in New York City. This year the event will be held in combination with a writing seminar as a luncheon format. The prestigious DWAA contest entry deadline will close soon on September 9, 2015.
“I am thrilled to begin this new relationship with DWAA, which is an organization near and dear to me. I have met so many outstanding members over the years and look forward to our agency promoting and publicizing this wonderful organization of highly skilled dog writers, bloggers and journalists,” said Lea-Ann Germinder, APR PRSA, President & Founder, Germinder & Associates. Germinder is also publisher of Goodnewsforpets.com.
The Dog Writers Association of America is the most recognized professional writing association devoted to dogs. Founded on February 13th, 1935 by a group of editors and publishers invited to the Westminster Kennel Club, the DWAA now includes over 500 members. DWAA encompasses all aspects of the world of dog writing and publishing –showing, performance, behavior, training, health, and the human animal bond. For 80 years, DWAA has helped members share ideas for articles, helped with interviews and discussed fees and contracts. For editors and publishers, DWAA recommends members, helps with topics for articles, and suggests sources and interview subjects. For more information visit the newly relaunched website www.dogwriters.org , follow us on Facebook at Dog Writers Association of America or on twitter at @DWAA_US.
About Germinder & Associates & Goodnewsforpets.com
Germinder & Associates, Inc. is based in New York City and provides strategic counsel, digital publishing content, and national campaigns for niche markets including animal health and pet products. The newly redesigned website Goodnewsforpets.com and associated social media channels forms a digital platform that curates news of interest and importance to informed pet parents inclusive of the veterinary profession and pet industry. For information about Germinder & Associates services or Goodnewsforpets sponsorships, contact Lea-Ann Germinder at [email protected] or 917-334-8682 or 212-367-2170. Follow us on Facebook at GerminderAssociates, or on twitter @GerminderPR.
(New York) – July 10, 2015 – Germinder & Associates, Inc. is pleased to announce the firm has been named public relations agency partner for New York City-based Assisi Animal Health. The agency will work with Assisi to introduce the company, its line of products and patented technologies to the veterinary profession and to the pet-owning public.
“We selected Germinder & Associates as a strategic partner based on their in-depth knowledge of veterinary medicine communications and public relations expertise. We believe they will be highly effective in helping us communicate the benefits of our products and services,” said John Wilkerson, Chief Executive Officer of Assisi Animal Health.
The first assignment for the agency is the introduction of the company, targeted Pulsed Electromagnetic Field Therapy (tPEMF) and the company’s new Assisi Loop 2.0 at the American Veterinary Medical Association in Boston, MA, July 10-14, 2015.
“We are proud of our 17 year heritage in helping animal health companies achieve their goals in both bringing products to the veterinary profession and educating the pet-owning public. We are thrilled to add Assisi Animal Health to our client roster and look forward to working with them,” Lea-Ann Germinder, APR Fellow PRSA, founder and president of Germinder & Associates and publisher of Goodnewsforpets.com.
Germinder Associates, Inc. is a NYC-based agency, with a satellite office in Kansas City, Mo. The agency was founded in 1998 by Lea-Ann Germinder. The agency provides strategic counsel, digital publishing content, and national campaigns for niche markets including animal health and pet products. For information, contact Lea-Ann Germinder at [email protected] or visit www.germinder.com. Follow on Twitter at @GerminderPR and on Facebook at www.facebook.com/GerminderPR.
Assisi Animal Health was acquired in 2013 by Dr. John Wilkerson, a successful medical industry entrepreneur and life science growth investor. Assisi Animal Health is a science-based company specializing in offering clinical therapeutic solutions to veterinarians or by veterinary prescription only to pet owners. Based on its philosophy of a Circle of Care™, the company helps veterinary professionals and pet owners join to provide the optimal level of care for animals. For more information, visit http://www.assisianimalhealth.com. Follow on Twitter at @assisiloop and on Facebook at www.facebook.com/assisipets.
Last Thursday evening I drove to Baltimore to present at the Center for Business Intelligence’s Premier Summit on Animal Health Marketing Strategies. My job was to present case studies that might prove relevant for the audience of marketing decision-makers. Thankfully, it was well received!
After creating over 125 animal health initiatives (yes, I’ve counted), at first it was a tough call to figure out which campaigns to highlight. I decided to showcase 4 campaigns that are in different “lifestages” to demonstrate what can happen when a creative message backed by research and effective partnerships is created — and given time to mature in the marketplace.
The longest campaign, “Pets Need Dental Care, Too!” — now in its 14th year, is sponsored by the American Veterinary Medical Association (AVMA), the American Veterinary Dental Society (AVDS) and Hill’s Pet Nutrition to educate veterinarians and the public about dental care for pets. I am especially proud of the campaign for two reasons. First, it established the dental category and is still going strong, and two, it was created and executed with an outstanding group of individuals.
The next campaign was “KNOW Heartworms” — an initiative to educate veterinarians and the public about feline heartworm disease or heartworm associated respiratory disease syndrome or (HARD). Next came highlights of the CATalyst Council, to raise the stature of the cat. The AVMA had just come out with some stark statistics about cats via its Pet Owner Survey and this was a good follow-up to the KNOW Heartworms campaign to educate about the cat. Finally, I wrapped up with the Kansas City Animal Health Corridor, an initiative we were involved with early on and now have been re-engaged.
These campaigns were/are successful because of the partnerships, the collaborations, the science and industry support to bring solid information to veterinarians and the public.
What’s next on the horizon? Stay tuned or email me at [email protected].