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KC Animal Health Corridor Unveils New Workforce Tools at 10th Annual Event

Corridor companies look to attract and prepare skilled animal health workforce, support future industry growth

Kansas City, Mo. – August 31, 2015 – The Kansas City Animal Health Corridor unveiled two new workforce development tools to nearly 1,000 global animal health executives tonight at its 10th annual Homecoming dinner.

Manufacturing Technician Level 1 Certification offers industry-endorsed basic skills for preferred placement in manufacturing and production positions with KC Animal Health Corridor companies, while provides career exploration into the field of animal health.

Manufacturing Technician Level 1 Certification (MT1)
Launched by the Manufacturing Skills Institute in 2009, the MT1 Certification is endorsed by the National Association of Manfacturers and included in its National Skills Certification system. The KC Animal Health Corridor Advisory Board has introduced the MT1 Certification to the KC region as a mutually beneficial tool to support livability and development of talent in the region and the growth of the animal health industry in the Corridor.

“KC Animal Health Corridor companies and continuing education programs are embracing this three year certification as a true win-win for the Corridor and the KC region,” said Ian Spinks, president and general manager of Bayer Animal Health North America, and chair of the KC Animal Health Corridor Advisory Board. “Employees will be more valuable and better prepared, and employers will identify and get the candidates they need to fill critical roles within their companies.”

An MT1 Certification offers students: a three year certification which demonstrates basic skills required for manufacturing and production; a program that is industry endorsed, credential based, and third party validated; a program which can be completed alongside other certifications or degrees; and a preferred position when applying with KC Animal Health Corridor companies.

An MT1 Certification offers companies: an increase in skilled entry level candidates for production and manufacturing; less training costs than currently required for entry level employees; and confidence that candidates have the required skills for the positions in which they are hiring.

Training for the certification will be delivered as early as fall 2015 and is currently available through the following institutions or programs: Lee Summit R7 School District – Partnership with Summit Technology Academy; Missouri Western State University; Innovation Stockyard – Partnership with Hillyard Technical Center (St. Joseph); Metropolitan Community College; and Kansas City, Missouri Public Schools.
“As society moves further and further away from the farm, there is less awareness of where our food comes from,” explained Kimberly Young, president of the KC Animal Health Corridor. “This has led to a decreased awareness among high school students nationally about career opportunities within the animal health industry. offers a new way for students to see where career opportunities line up with their personal interests and skills.”

ExploreKC is designed to educate students and potential new hires through four pillars:

  1. Fiscal literacy calculator to compare salary expectations and cost of living.
  2. Self-assessment to match careers that fit with an individual’s interests and passions.
  3. Colleges and Training suggesting classes, degrees and training that fit with the careers an individual is most interested in.
  4. Career exploration will provide real jobs open today that fit with an individual’s career choice. is live today and will be initially marketed to 8,000 Ag educators through the Future Farmers of America (FFA) and the 10,000 college students affiliated with Agriculture Future of America (AFA).

Learn more at

“A priority focus on workforce development and science-based careers is something every animal health company in the Corridor strongly supports. A steady pipeline of talented, skilled individuals is key to the ongoing growth of our companies, our region and our industry,” said Spinks.

About the KC Animal Health Corridor
Companies with a business location in the KC Animal Health Corridor account for more than half of the sales generated by the global animal health industry. The Corridor, anchored by Manhattan, Kansas, and Columbia, Missouri, is home to more than 300 animal health companies, representing the largest concentration in the world. For more information, visit

A HIGHLIGHT OF MY YOUNG PR CAREER : By Germinder Intern, Jahzeel Campbell

I’ve been working as an intern for Germinder & Associates, Inc.​ for a couple months now. Honestly, I couldn’t have asked for a better internship opportunity! For that matter, I’d like to take this time out to sincerely thank Lea-Ann Germinder​ for pouring her years of agency knowledge and experience into me and helping to prepare me for a career (not just a job) in public relations.

Many of us face the challenge of finding our dream career paths after college for a couple of reasons. I’ll discuss the two I find most important:

1.Lack of “EXPERIENCE!!!”
I experienced a situation where I gained the attention of a major (I’m talking MAJOR!!!!!) global public relations firm and subsequently was called in for a couple interviews. After going through the interview process and doing my due diligence of following up with thank you emails and so on, the final verdict came — of course my heart was beating out of my chest while I was reading the email — I didn’t get the job.

I was curious why I didn’t get my dream position straight out of college, so I asked the recruiters how I could improve my skill set for future opportunities. They said it was important that I gain more agency experience. We’ve all faced this battle. “How am I to get experience if no one is willing to take a chance by giving me the opportunity?!” An issue much too complex to address in this blog post, but one that is extremely important to note.

My time as an intern at Germinder & Associates gave me the opportunity to gain valuable experience, while also working in the real world of public relations.

2. DRIVE!!!
I thought I knew what it took to work in public relations, but to be honest, I wasn’t as prepared as I believed. Working with Lea-Ann for the past 6 months revealed that to me. Don’t get me wrong, I had all the right credentials — my degree, verbal and written communication skills, connected contacts, PR volunteer experience and so on — but working in an agency, no matter the industry, does make a difference. I know it will continue to make a difference for years to come! It improved my DRIVE. So again I am extremely thankful to Lea-Ann, and the Germinder team for taking me under their wing and pushing me to further hone my potential as a public relations professional.

Part of my internship included the opportunity to work in real world situations and on important client initiatives. Below you can view my first professional interview with none other than David Frei (The Mayor of Dogs) from the Westminster Kennel Club. Westminster is the second longest continuously held sporting event in the United States, only behind the Kentucky Derby!

CNN Reports: QR Codes A Trend Not to Miss

 Here’s a trend that deserves watching and engaging….I consider myself a consumer of most media and try to keep up with all the tech talk, but I must admit I had missed this new phenom until I went to Global Pet Expo.  So, I saw the QR codes which lead to more content in some trade print ads, but what about mass and high-end magazines?  Last week this came up in a new business meeting where we discussed this emerging trends and mobile apps. 

On the plane back, I selected a variety of vertical publications.  Sure enough, from Vogue to People…. a smattering of ads with them…I am sure these are driving the art directors crazy.   Here CNN reports, I thought this would be helpful to many of my colleagues, clients and friends….

Across the Pond, “What’s On” — Alot! (via Blog)

This is a blog post about my recent trip to London with special emphasis on pets

Across the Pond, "What's On" -- Alot! Did you know Londoners refer to "What's New" as "What's On" and "Watch Your Step" becomes "Mind the Gap" on the famous Tube (Subway in NYC)?  I say, what fun!  I learned that and more as I spent some time in London while animal health, particularly pharma, continues its rapid transitions.   Before I left  Craig Wallace was being named Ceva' … Read More

via Blog

Germinder Elected to PRSA-NY Executive Board


NEW YORK (January 12, 2011)- Germinder & Associates has announced Lea-Ann Germinder, APR, Fellow PRSA, president of Germinder & Associates, Inc., has been elected to the Executive Committee of the board of directors of the Public Relations Society of America, New York City Chapter (PRSA-NY).  Germinder will serve as Vice President , Membership and will continue another term as Big Apple Sponsorship Chair.  Germinder previously served as director and had served on the Greater Kansas City PRSA chapter board for ten years including as chapter president.

“I am honored that the membership elected me to continue to contribute to this prestigious group of public relations professionals. PRSA-NY is the best choice in New York City for professional development, networking and contributing to the profession.  I look forward to working with my colleagues to bring that message to new and prospective members and sponsors,” said Germinder.

Germinder has advanced the state of the public relations profession with her early advocacy for public relations professionals to embrace the Internet as an important communications channel.  Leveraging over 20 years in the channel, Germinder utilizes a blend of social media and traditional media tactics to develop successful campaigns.

Germinder’s accomplishments in creating successful campaigns and educating others regarding best public relations practices and leadership in business have resulted in several awards including the PRSA Silver Anvil Award of Excellence; the Business Marketing Association Fountain Awards; the “Enterprising Women of the Year Honoree” Award from Enterprising Women Magazine and the “Women Who Mean Business” Award from the Kauffman Foundation/Kansas City Business Journal. Germinder was inducted into the PRSA College of Fellows in 2008. 

About Germinder & Associates, Inc. &

Germinder & Associates, Inc., was founded by Lea-Ann Germinder, APR, Fellow PRSA in 1998.  The firm provides strategic counsel, digital publishing content and national campaigns for niche markets.  Germinder is publisher of which recently celebrated its 10th anniversary with a $10,000 contest including donations to pet shelters nationwide. 

 About PRSA-NY

The Public Relations Society of America, New York City Chapter, is one of the founding chapters of the Public Relations Society of America, the world’s largest professional organization for public relations practitioners. Founded in 1948, PRSA-NY is the third largest PRSA local chapter in the United States. The chapter serves the interests of public relations professionals working in business and industry, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations. Chapter board and committee members are volunteer public relations professionals who work in the New York metropolitan area.